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Decision Capturing for
Optimised Knowledge Management in
Clinical Development UK
Nowadays we live in a
knowledge economy that relies on the
knowledge of employees. This is
particularly relevant to the
Pharmaceutical industry. We know that
AstraZeneca (AZ) develop and sell drugs
and medications, yet what we are really
purveying is the knowledge and
creativity of the researchers who
develop these products, obtain approval,
and get them to market. Typically, only
one out of 30 new projects results in
marketable medication in the
pharmaceutical industry. The knowledge
the researchers carry from project to
project therefore has a direct bearing
on profits. A company that can improve
the ratio to one in 28 through more
rapid and efficient development has a
competitive advantage.
The project will
increase the organisations competitive
advantage through the careful
development, education, deployment and
training of staff around a specific
Knowledge Management and Decision
Support tool (that will be built as part
of the project) that will aid AZ
employees to:
• Record and
structure their knowledge and
decisions.
• Make informed decisions through
interrogating the stored knowledge
and decisions
• Provide considered and concise
strategic options for internal
customers, thus saving them time and
above all providing a higher level
of scientific accuracy
• In order to be utilised, the tool
must be seamlessly part of their
working habitat, integrated with
their everyday process
• Alongside with technology and
business process integration goes a
necessary change in knowledge
sharing culture that is crucial to
give the proposal a sustained
success
Publications:
Smith, S., Jackson, T.W.,
Parsons, T. and Adelmann, H., 'Assessing
the Knowledge Sharing Environment Within
a Multi-National Pharmaceutical
Company', IRMA - Managing Worldwide
Operations with Communications with
Information Technology, Khosrow-Pour, M,
IRMA, Vancouver, British Colombia,
Canada, May 2007, pp49-52, ISBN: 978
159904 9298.
Smith, S., Jackson,
T.W. and Adelmann, H., 'Concept Clouds:
Improving Information Retrieval',
Proceedings of the Eighth European
Conference on Knowledge Management,
Barcelona, Spain, pp982-988, European
Conference on Knowledge Management
(ECKM2007), Barcelona, Spain. ISBN:
978-1-905305-53-7, Sept 2007, pp931-938,
ISBN: 978 1 905305 52 0. [Also on
CD-ROM], ISBN: 978 1 905305 5.
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